While customers demand prompt responses to their issues, businesses are opting for conversational marketing. As a result, chatbots and email marketing are becoming increasingly popular. Using an email bot in collaboration with a human operator may significantly improve the company-customer interaction and promotional activities. Along with gathering quality leads, boosting conversion rate, and enhancing Return on Investment (ROI), an email chatbot provides several other advantages. Keen to learn more about the benefits of chatbots and email marketing? For additional information, Go through this entire article.
What is an Email Chatbot?
An email bot is an automated technology that can quickly reply to inbound email leads. An email bot uses AI and interpretation of the results to send personalized email replies, letting you react with the appropriate content and attract prospects and customers automatically.
Using an email bot, you can reach 100% of your prospects with tailored messages and automate follow-ups and lead nurturing. It renders it dependable and aids in the qualification of email leads and the scheduling of meetings with sales representatives
How To Boost Sales By Combining Chatbots and Email Marketing?
Why are brands fully embracing email marketing? The reason is that email marketing is a simple and direct technique of communicating with prospects.
However, You may combine chatbots and email marketing in a variety of ways. Now I’m going to talk about integrating chatbots and email marketing to boost sales for your business.
Collect Qualified Email Addresses
To be beneficial with an email marketing campaign, you’ll need a qualified email list of people interested in hearing from you. The most effective method of acquiring qualified emails is using a chatbot. Due to the conversational aspect of chatbots, it has been discovered that individuals respond better to them.
Make the chatbot interaction informal while collecting emails to make the conversation more accessible and convenient for users.
You may engage clients with a chatbot depending on their online behavior. For example, if your clients come to your website searching for specific information, you may ask them through chatbot if they’d like to receive your monthly or weekly newsletter. To collect qualifying emails, it’s critical to ask the right questions at the right time. However, there are various tools to validate email lists. One of the popular tools is Email List Validation. You can read my article on Email List Validation Review to know more information.
Differentiate Your Email Lists by Leveraging AI
Email segmentation allows you to deliver the correct email to the right person at the right time. According to several studies, email list segmentation tends to boost profit from email marketing.
If you can personalize a chatbot to collect relevant and specific information and responses, you can use it to segment and qualify potentials. You can fragment your emails relying on demography, geographic location, past purchase behavior, levels in the sales funnel, and other factors. Before that, you have to develop personalized email marketing campaigns to increase user engagement and sales.
Follow Up With Warm Leads
Warm Leads are customers or organizations who regularly connect with your brand or marketing platforms. They spend time reading your postings, like/follow your brand, provide contact info, and subscribe to email newsletters.
Even though there are lots of best email marketing tools for startups, Email chatbots also help in follow-up with email leads.
There is a chance of acquiring new leads because chatbots may start discussions with visitors. In brief, a chatbot may assist you in generating more leads. Warm leads increase your chances of sales and conversions through an email marketing campaign. Customers can interact with sales staff as a response to such marketing campaigns, and you can give them incentives, free online courses, referral rewards, and so on.
Deliver Superb Customer Service
Chatbots provide a one-on-one interaction that sets visitors at ease right away. These AI apps also allow users to interact with a human executive or resolve a problem. Customers may not have to stand in line while a chatbot is used.
Visitors may also contact chatbots at any time because they are available 24×7. These bots may also auto-escalate situations that require human action and can be resolved later via email.
Notify Customers of Unopened Emails
Use chatbots to inform clients of unread emails from your company. You may also tell them about a left cart or a flash sale that is now taking place on your website. Alerting clients about unfinished activities might improve your email marketing campaign’s running more smoothly and enhance open and click rates. In addition, using automated chatbots for retargeting consumers is simple, and it assures increased customer engagement.
Provide a Convenient Communication Channel for Customers.
Not all of your prospective customers will desire to receive emails from you. So instead, you may inquire about their favorite means of communication. For example, some individuals may choose to connect via chatbots or social media. Incorporate a question into your chatbot program that asks visitors their favorite means of communication. This will prevent your emails from ending in the trash or spam.
A chatbot can assist you in determining which communication channels are preferable. You may also find out who is keen on an email conversation and contact them by automated emails, which will boost the open and response rates.
Advantages Of Using An Email Chatbot
Automation And Lead Nurturing
Automating and lead nurturing procedures such as delivering follow-up emails and sharing appropriate content based on the user’s stage in the customer lifecycle is known as automated lead nurturing. Businesses can target probable prospects at the proper time with the correct information using automatic lead nurturing.
Chatbots are designed to establish automated processes and sequencing that are beneficial to customers and meet a customer’s requirements. Mail bots are ideal for two-way interaction.
You may use an email chatbot to discover new consumers, pique their interest in the company’s products or services, and nurture the connection with the customer.
Constant Response and Customer Service
A chatbot may promptly react to a customer’s request without incurring additional costs. You may create chatbots to answer frequently requested queries, saving you time and effort. Also, you can allocate additional responsibilities to your employees. Chatbots may answer 24/7, allowing customers to receive consistent help without calling your customer care personnel during business hours.
Personalized Communication
Even while most individuals enjoy a quick talk about a topic, they may occasionally only want facts in short but not details. A chatbot might be useful in this situation. While being responded to by personnel, the chatbot can deliver vital points immediately.
Live And Immediate Response
People prefer immediate responses when communicating with those that take a long time to answer. This is when a chatbot can come in handy since visitors will not have to wait long for your response. Chatbots outperform emails because they can respond very quickly. They also can handle payments for goods and services.
Higher Conversion Rate And ROI
Chatbots are more effective than emails in converting potential consumers into paying clients. This is because chatbots are faster and more convenient to communicate and answer queries than web-based contact forms. In addition, it aids in personalizing discussions that influence customers’ decisions to buy from your companies. Which eventually helps to increase conversion rate and return on investment.
User-Friendly
Customers and management teams alike will find email bots to be user-friendly. For example, to increase the open rate of the email, management teams might schedule replies for the appropriate time of day.
Final Words
Email Chatbot is an effective way to capture warm leads and collect information using pre-programmed information such as age, employment, location, etc. It also allows the segmentation of email lists and effectively sends customized messages.
Chatbots also provide excellent customer service that you may handle later via email communications between the brand and the client. As a result, you can improve your company’s growth, conversion rate, and return on investment.
In a word, chatbots and email marketing are excellent ways to increase income and brand exposure.
FAQ’s
Are chatbots truly beneficial?
Thanks to AI-driven technology, complicated difficulties may be simplified to easy solutions. Chatbots influence organizational decision-making and help employees get a more profound knowledge of artificial intelligence. Rather than dealing with frequently asked questions, they can focus on other tasks.
Can chatbots send emails?
Users might configure email chatbots to deliver emails to interested customers at the correct times, such as during the acquisition, sale, or after the sale. In addition, they may enhance marketing efforts by utilizing a combination of email and chatbots through the web or social media, enabling sales employees to concentrate on other tasks.
How do you communicate with chatbots?
Visitors interact with a chatbot using a messaging interface, just like talking with a person. It’s an application that acts out a real-life human interaction. You may use voice input or texting to connect with chatbots.
Why do users enjoy chatbots?
Chatbots are ideal for delivering quick and dependable service. They’re constantly on and designed to respond to the most popular requests right away, benefitting them beyond email or social media.
A chatbot boosts customer satisfaction by delivering real-time replies to your consumers around the clock.
